Providing actionable knowledge for smarter decisions and better business outcomes is the goal of any business analytics solutions. However, different types of business analytics technologies can provide different type of knowledge. For example, one can provide the current sales; the other one can provide future sales forecasts.

Analytics solutions can be divided into three main areas:
? Descriptive: Business intelligence to answer: “What has happened?”
? Predictive: Statistical analysis and models to answer: “What could happen?”
? Prescriptive: Optimization techniques to answer: “What should we do?”

With descriptive analytics being the most common and prescriptive analytics the most advanced, a business user should understand what each analytics type delivers and which types match organization’s specific functional needs.

SELCO delivers comprehensive solutions and has a unique capability which is being able to cover all three areas. We are helping different customers on positioning the right technology with right approach and people based on our customers’ specific needs since many years.