The Fresh Connection (TFC) is a web-based business simulation. It engages participants to work together as a team to make strategic decisions in the management of a fictitious manufacturing company that produces fruit juices. The game is delivered as a global challenge annually. Winning teams from various regions and companies compete for a chance to play the game live together for recognition and prizes. Some 40% of the Fortune Global 500 manufacturing businesses use TFC as a training tool in their internal training programs. The simulation also is part of the curriculum at hundreds of universities across the globe.
For a subject as vital as Supply Chain Management, it is not enough to tell people what needs to be done. They must experience it. The Fresh Connection is a cross-functional business simulation which motivates participants to deliver optimal performance by using supply chain management best practices from real-world situations.
The Fresh Connection engages participants in making strategic and tactical decisions to save the fictional company - The Fresh Connection - from financial ruin. Working in teams of four, participants represent the functional roles of Operations, Purchasing, Sales, and Supply Chain as they are challenged to consider corporate strategy and business objectives, means to effectively put strategy into action, contemporary business issues and trade-offs, and the need for structured decision making processes such as Sales Operations Planning (SOP).
The Fresh Connection Participating Companies From Turkey
ANADOLU EFES, ARZUM, AYGAZ, BP, BRISA, CARREFOURSA, DAIKIN, DIVERSEY, DOĞADAN, DOMİNO'S PIZZA, EVYAP, GOLF DONDURMA, KALE SERAMİK, PEPSİCO, PROGIDA, PAŞABAHÇE, ŞİŞECAM, TAT, TOROS TARIM, TRAKYACAM, UNILEVER, VESTEL
Who Will Benefit ?
From Directors to Planners, and from Finance to Supply Chain and Sales, The Fresh Connection is an ideal development opportunity for cross-functions teams, SOP leadership groups, development programs, and all those involved in optimizing the value chain and increasing business performance.
Learning Format
- Open competition: Ideal for team building and increasing cross-functional awareness of the end-to-end Supply Chain.
- In-company workshops: Can be structured between half a day or periods spanning months whilst including learning interventions to support the use of the simulation. Typically engaging a cross- functional group of key members of the value chain some of the key learning’s include strategy into action, structured communication (SOP), the need for collaboration, and trade-offs.
- Integration into ongoing in-company learning programs: Leading organization around the world have identified the value of The Fresh Connection as a tool to engage management, teach core competencies, build partnerships, improve collaboration, manage change, and drive company profitability through achieving a shared vision and alignment through the organization.
